Welcome to my SDM Create marketing portfolio where I feature pieces of campaigns, content, lead generation work. Examples include branding, social media campaigns, eBooks, technology articles, blogs, design, lead generation, inbound/outbound, research, and more where strategy, brand, and revenue come together to steer brand awareness to revenue. If you have a project that needs a little more imagination, some competitive insight and winning results, try SDM Create. Key message and the reasoning is included in the description.
Campaign ideation
& Execution
Industry Articles &
Orginal Content
Outbound
Lead Generation
The Dynamics community is extremely competitive. Finding brand differentiators is quite a challenge. For this EMEA based AX OnDemand company, bringing their brand to the US provided a new awareness opportunity. Creating the OnDemand program with bold graphics and messaging resulted in daily inbound online consulting leads.
In the Microsoft Dynamics arena, software and consulting companies are defined by their vertical. For a D365 ISV supporting the construction vertical, it was difficult to stand out because construction is not a Microsoft managed vertical. A five day awareness campaign boldly letting the community know that this company was in fact the premier construction solution for Microsoft Dynamics D365. Moved from 1000 LinkedIn followers to 5000.
SDM Portfolio Samples: Imagination | Vision | Results
Event: Magic 8 Ball Reminds Planners They still have to ask Smart Questions in the modern AI Era
Social Media: Competitive Awareness Campaign Uses Bold Messaging
Brand Awareness: Bold Employee Awareness Campaign Solves Market Confusion
Rebranding: Localize EMEA Entity in the US With Bold Differentiator
In the world of inventory optimization, the market is very narrow. Many think an ERP takes care of all advanced warehouse a distributor needs. This software company points out much data is not analyzed by the ERP and a separate solution is needed for accurate forecasting. To differentiate, a "make smart decisions" concept combined with old school Magic 8 Ball, merged a visual concept for inventory optimization at a large event.
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In a move to reduce the visibility of it's parent, a new company emerged taking over the brand of it's parent. With much market confusion, it was key to help this global company let the market know nothing had changed and they were clearly still fierce in the market. This global employee campaign where each person posted an image of themselves messaging for the parent company. Over One Million clicks for the entire campaign.
A fresh new Microsoft campaign came on the scene featuring a ribbon theme. To show how this Microsoft D365 partner operated from the back office to the field, a ribbon campaign showing back office artwork visually integrated with field imagery tied together by the Microsoft ribbon was a successful carousel campaign.
As a trained and published journalist, drafting technology, feature, and public relations materials allows meaningful insights from subject matter experts. Articles appear in communities, websites, eBooks, white papers, social media and much more. This access to executives opens the door for insights not found in typical recon.
Meeting Arianna Huffington at a national Microsoft event opened the door for technology interviews in HuffPo. Key CEO's were interviewed weekly with insights shared to the community outside of Huffington Post.
Journalist / Blogger with Bold Questions for Executives
Articles: Huffington Post Bold Technology Spotlights
Being an industry expert opens a lot of doors for subject matter experts. For this client, partnering with a globally recognized Dynamics 365 consult, who was actively self publishing AX Guides, partnering with artwork, interviews, and content made a huge splash at all meetings for this client, their events, and their onboarding.
Cobranded Books: Work with popular industry experts to Publish
Much is lost in today's sales pursuits where SEO is king and marketers cross their fingers their message was unique enough to get attention. SAM - Search and Measure is a method of outbound that combines many traditional marketing approaches as well as the instinct a journalist uses to get in the back door when all others are at the front. Customized outboard searches using your sales target list saves an enormous amount of cost and time. Here there is no hope, there are just results.
Customized Lead Generation: SAM Search and Measure
Social Media: Leverage Microsoft Ribbon Campaign for Brand Awareness
